So we’re not your typical agency. So what? 

We’re what happens when a bunch of smart, talented people get together to make advertising that works. Works to increase sales and brand awareness. Works to cut through the sea of ordinary advertising and make you (ok, and us)more money.

But what about the nuts and bolts of the agency? First and foremost, we’re a self-contained, independent advertising agency. Everything we do – and all that you need – is right here under one roof. That includes media research and buying, Internet advertising, creative research and development, and production; they’re all steps away from each other.

Beyond the tangibles – the people and their work – are the intangibles. Skills and specialization. What we’re best at and where we’ve had our greatest successes.

We grew up in the Direct Response industry, where we learned the importance of selling product and measuring sales. We also learned how to do it more efficiently – to get a big return on a relatively small investment.

From there we played Dr. Frankenstein, combining lessons learned in the DR world with traditional brand advertising.  The result was an advertising monster that delivered a strong brand-building message and generated a response.

Since then the monster has grown into a specialized advertising product best suited for packaged consumer goods – especially those of challenger brands. These are the companies with modest market share or a new product/brand and a tight budget, but the will and passion to grow.

We have that same desire and passion here, which may be why we do so well with these challenger companies: we’re in the same boat, paddling in the same direction, with monster success just beyond the next wave.