Western Creative Redefines the Australian Dream

FOR IMMEDIATE RELEASE

Contact: Andy Herrold
August 8, 2007
Western Creative, Inc.
26135 Plymouth Road
Redford, MI 48239
aherrold@westerncreative.com
(313) 937-1000
(313) 937-1908 fax

REDFORD, MI - Nature’s Health Connection, makers of Australian Dream pain relief cream, have selected Western Creative, Inc. to develop and re-design the product labels, packaging and logo of Australian Dream. The brand makeover seeks to solidify the brand as a leader in the pain relief category and increase distribution in the chain drug marketplace.

The new design marks the beginning of a multiple phase campaign that may feature an additional national television or print advertising campaign developed by Western Creative’s production department to support the new branding of Australian Dream.

Australian Dream is an FDA-approved pain relief cream for the minor aches and pains associated with osteo- and rheumatoid arthritis, as well as other muscle ailments. Australian Dream is odorless, dye-free and capsaicin free, so it will not irritate or burn the skin. Nature’s Health Connection also offers a 100% money back guarantee on Australian Dream. Australian Dream is available for purchase online at www.AustralianDream.com, and in select Walgreens locations across the US.

Western Creative, Inc. is an award-winning, full-service advertising agency located in Redford, MI. The firm specializes in the advertising and marketing of consumer packaged goods. The company was founded by Mark Young in 1996, and serves clients nationwide. www.WesternCreative.com

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