FOR IMMEDIATE RELEASE

Biotene selects Western Creative as new agency of record

Contact: Andrew Herrold
October 4, 2007
26135 Plymouth Road
Redford, MI 48239
aherrold@westerncreative.com
313-937-1000
313-937-1908 fax

Laclede, makers of Biotene- the world’s #1 dry mouth brand, have signed an agency of record agreement with award-winning advertising agency, Western Creative, Inc. The agreement will include a national media buying campaign for their Biotene line of products. Western Creative’s media department handles media buying in major publications all across the country in print, radio and television.

Biotene mouthwash and toothpaste are the #1 professional recommended products to defend against dry mouth. Each contains the exclusive patented enzyme LP3 complex, which is clinically proven to soothe and moisten a dry mouth, neutralize bad breath and inhibit harmful bacteria growth.

Biotene products are available at drugstores nationwide, or at www.Biotene.com. Western Creative is a Detroit-based advertising agency founded in 1996 by Mark Young. It specialized in consumer packaged goods and services clients nationwide. www.WesternCreative.com

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