Michigan Advertising Agency Western Creative Reaches New Customers with Brite Ideas

FOR IMMEDIATE RELEASE

Contact: Natalie Marion
September 11, 2006
Western Creative, Inc.
26135 Plymouth Road
Redford, MI 48239
nmarion@westerncreative.com
(313) 937-1000
(313) 937-1908 Fax

REDFORD, MICH. – Metro Detroit based ad agency Western Creative, Inc. has signed Brite Ideas, LLC of San Mateo, Calif. to a production services agreement.  Western Creative will develop and produce 60-second and 120-second commercials for national broadcast.  The television commercials will focus on Brite Ideas’ new Helping Handâ product.

The innovative product, made from 100% recycled and recyclable materials (like all Brite Ideas products), is the ultimate portable folding skin topical applicator and body care wand.  With Helping Hand, customers can apply any type of moisturizer, lotion, sunscreen, self-tanning cream or medicinal formula to the body’s hard to reach areas conveniently and mess-free.  The wand’s “NON-Slip Grip”ä ensures a firm hold even with wet hands.  Highly practical and useful, Helping Hand is quickly accessible and folds flat for easy storage.

In addition to providing customers with a quality, durable product, Brite Ideas donates five percent of profits to children’s charities through the company’s Brite Ideas trust.  The company also employs American labor and suppliers to design, produce and sell all of its products.

Western Creative, Inc. is an award winning, full-service advertising agency located in Redford, Mich. The company was founded in 1996 and serves clients nationwide.  www.westerncreative.com.

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