Detroit Area Advertising Agency Western Creative, Inc. Opens the Doorway to Dance

FOR IMMEDIATE RELEASE

Contact: Andy Herrold
June 21, 2006
Western Creative, Inc.
26135 Plymouth Road
Redford, MI 48239
aherrold@westerncreative.com
(313) 937-1000
(313) 937-1908 Fax

REDFORD, MICH. – Makers of the instructional dancing videos Doorway to Dance, Chram Productions, have recruited Redford, Mich. based advertising agency Western Creative, Inc. to produce their upcoming :60 and :120 direct response commercials.  Additionally, Western Creative will purchase national media for the spots as part of the agreement.

The Doorway to Dance videos reflect the recent learn-to-dance craze celebrated on television networks nationwide.  The four-part series, which begins with basics and ends with advanced steps, focuses on dancers’ confidence and comfort in social situations.

Patricia Dore, host and spokesperson for Doorway to Dance, engages her students by guiding viewers one-on-one through each workshop in a fun and simple format.  Dore, who taught at The Juilliard School and the New York Swing Dance Society, encourages dance partners with helpful rhythm tips and expansions on basic lessons.  Learn to foxtrot, tango, swing, rumba, and more with Patricia Dore’s Doorway to Dance Series.

Chram Productions is based in Sarasota, Fla. and has crafted corporate documentaries and motivational films for one of the largest eye care groups in Florida.  Doorway to Dance is their first instructional video series.

Western Creative, Inc. is an award winning, full-service advertising agency located in Redford, Mich.  The company was founded in 1996 and serves clients nationwide.  www.westerncreative.com

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