FOR IMMEDIATE RELEASE

Western Creative hooked as new agency of record of Hang3

Contact: Andrew Herrold
April 4, 2008
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
aherrold@westerncreative.com

REDFORD, MI – Western Creative, Inc. advertising agency has agreed to become the agency of record for new product innovator, Hang3. Along with the agreement, Western Creative will be creating product packaging and naming from their new-patented clothing hangers, Hang Glyders. To support the hanger line, Western Creative will develop a TV commercial and website to assist with the launch of Hang Glyders. Western Creative will also assist Hang3 with shopping channel representation on QVC.

Hang Glyders offer a simple, easy-to-use alternative to the standard clothing hanger that has not been significantly altered since its inception 200 years ago. Hang Glyders will be initially promoted through DRTV and shopping channels, with a later push to retail.

Western Creative will shoot the Hand Glyders TV spot in their in-house studio in high-definition (HD) featuring 3D computer animation. Western Creative’s web development team will design and launch a full e-commerce website to assist the direct response advertising effort.

Western Creative is an awarding winning full-service advertising agency based in Redford, MI founded by Mark Young in 1996. Western Creative specializes in consumer-packaged goods and serves clients nationwide. www.WesternCreative.com.