Detroit Ad Agency Helps Heal California Brand

FOR IMMEDIATE RELEASE
January 17, 2007

Contact: Natalie Marion
Western Creative, Inc.
26135 Plymouth Road
Redford, MI 48239
nmarion@westerncreative.com
(313) 937-1000
(313) 937-1908 Fax

REDFORD, MICH. – Western Creative, Inc. has signed a production services agreement with IMAK Products Corporation of San Diego, Calif., the innovative makers of several orthopedic and ergonomic products.  The full-service advertising agency will redesign the IMAK product packaging in order to reinvigorate the brand’s identity and build a higher-end product with better shelf presence.

IMAK specializes in products designed specifically for pain relief and prevention of repetitive stress injury.  One product in particular – the IMAK Smart Gloveâ was recently featured on the MTV Gifts for Gamers Gift Guide.  Like many IMAK products, it was designed by an orthopedic and hand surgeon with over 25 years experience.

The IMAK line also includes therapeutic products made with IMAK patented ergoBeadsâ as well as braces and supports to relieve pain caused by tennis elbow, neck pain, back pain and more.

The entire IMAK line is made with the wearer’s comfort in mind, focusing on natural pain relief.  All products are ergonomically correct and offer gentle immobilization while alleviating the agony of injury.

IMAK products are sold in retail stores nationwide.  More information regarding IMAK can be found on the web at www.imakproducts.com or by calling 1-800-231-8226.

Western Creative, Inc. is an award winning, advertising agency located in Redford, Mich.  The full-service firm handles creative research and development, media research and buying, Internet advertising as well as production all under one roof.  The realm of WCI production includes everything from TV, radio and web to print and packing design.  The company was founded in 1996 and serves clients nationwide.    www.westerncreative.com.