Nightingale Conant Hires Western Creative as Advertising Agency

FOR IMMEDIATE RELEASE
November 28, 2006

Contact: Natalie Marion
Western Creative, Inc.
26135 Plymouth Road
Redford, MI 48239
nmarion@westerncreative.com
(313) 937-1000
(313) 937-1908 Fax

REDFORD, MICH. –The world’s largest publisher of personal development and success programs, Nightingale-Conant, has chosen Western Creative, Inc. as its advertising agency of record.  The full-service agency will create a new brand position for the Chicago company as well as begin TV, web and print initiatives.

The metro Detroit-based agency beat out several larger and multinational agencies for the account.  Nightingale-Conant President Gary Chappell said that Western Creative was chosen for their superior level of thinking and strategy.  Eager to get started, the agency has already started to break ground for the new advertising campaign which will redefine the publisher’s brand.

Nightingale-Conant has been supplying listeners with self-help content for more than 40 years.  Over the decades, they have featured such authors as Tony Robbins, Stephen Covey, Wayne Dyer, Zig Ziglar, Deepak Chopra and Brian Tracy.  Earl Nightingale, legendary radio and motivational talent, and Lloyd Conant, once the owner of a Chicago printing and direct response company, founded the business.  Integrating their individual talents, the pair laid the groundwork for the business that would later become the best-selling publisher, Nightingale-Conant.

Western Creative, Inc. is an award winning, full-service advertising agency located in Redford, Mich. The company was founded in 1996 and serves clients nationwide.  www.westerncreative.com.