FOR IMMEDIATE RELEASE

Ocean Potion kicks off spring with Western Creative

Contact: Andrew Herrold
February 27, 2008
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
aherrold@westerncreative.com

COCOA BEACH, FL – Ocean Potion sun care products and Western Creative, Inc have launched two new marketing initiatives to promote two of the Ocean Potion product lines. Western Creative has completed an all-new television spot starring game show icon, Chuck Woolery. The commercial focuses around the Ocean Potion Anti-Aging sun care products. Ocean Potion has also agreed to buy the media for the spot through Western Creative media department, which will air nationally in 2008.

In addition to creating the new TV spot, the Western Creative web development team has created a new website for annual Ocean Potion Official Spring Break contest. This year’s contest challenges entrants to create their own Ocean Potion commercial for a grand prize of $5000 or the Xtreme Dream Vacation. This years contest, dubbed the Xtreme Spring Break Challenge, promotes the Ocean Potion Xtreme Tanning products to spring breakers. The Western Creative web development team has created a beautiful site for entrants to upload their videos, and the Adnetics department is working with a number of high traffic sites and blogs to promote the contest and increase submissions.

For more information on Ocean Potion or the Xtreme Spring Break Challenge, visit www.OPotion.com and www.OfficialSpringBreak.net for details.

Western Creative is a Detroit-based full-service advertising agency founded in 1996 by Mark Young. The agency specializes in consumer-packaged goods and serves clients nationwide. www.WesternCreative.com