Tune In & Reel It In: Michigan’s Western Consumer Products Adds Reel Expressions

FOR IMMEDIATE RELEASE

Contact: Andy Herrold
April 5, 2006
Western Creative, Inc.
26135 Plymouth Road
Redford, MI 48239
aherrold@westerncreative.com
(313) 937-1000
(313) 937-1908 Fax

REDFORD, MI – Redford, Mich. based Western Consumer Products, LLC/Chuck Woolery Signature Products, LLC has acquired Reel Expressions, Inc. of Renton, Wash.  Reel Expressions manufactures novelty automotive antennas sold through retailers nationwide.

The product line will be added to the firms’ popular Chuck Woolery line of fishing and outdoor products.  In addition to retail distribution, the firm will produce 60-second direct response television commercials featuring game show legend Chuck Woolery and will add the product to the popular gifts for the outdoorsmen with Woolery on QVC.

The parent company for Western Consumer Products, LLC is the metro Detroit based Western Creative, Inc.  Western Creative is an award winning, full-service advertising agency located in Redford, Mich.  The company was founded in 1996 and serves clients nationwide specializing in consumer packaged goods and services.  www.westerncreative.com

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