FOR IMMEDIATE RELEASE

Dignity Memorial Network Enlists Western Creative to Stress the Importance of Funeral Planning in Struggling Economy

Contact: Lisa Spencer
September 30, 2009
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
lspencer@westerncreative.com

REDFORD, MI – SCI Funeral & Cemetery Purchasing Cooperative, Inc., North America’s largest single provider of funeral, cremation and cemetery services, recently signed an Agency of Record agreement with Detroit-based advertising agency, Western Creative.

After explosive results from the on-going pre-planning campaign, Western Creative is now developing campaigns on all of the Dignity Memorial network services, including: at need services, brand preference campaigns, as well as handling all production, media placement and online marketing initiatives.  After securing legendary game show host Chuck Woolery as the spokesperson for the Dignity Memorial network, Western Creative has been marketing these services through :60 and :120 second direct response TV commercials. They rounded out the campaign with lead generating websites and a multitude of display and advertorial print ads for the different campaigns.

The campaigns are set to dramatically increase awareness for final arrangement services, particularly in today’s economy.   Without the Dignity Memorial network, grieving family members are left to plan, coordinate and pay for final arrangements on their own.  The Dignity Memorial network provides a multitude of services to families in order to help offset the costs of funeral, cremation and cemetery planning while providing additional support services to help individuals through the grieving process.

Final arrangement decisions are very personal and are often difficult to make.  Planning in advance for final arrangements ensures that last wishes are fulfilled without grieving loved ones experiencing the additional burden. The Dignity Memorial network offers many services to those who pre-plan and to their families- from bereavement resources such as a 24 hour helpline to travel services to Veteran’s benefits.  All of their services come with a 100% money back guarantee and national transferability, should you move more than 75 miles from where your original arrangements were made.

For additional information on the Dignity Memorial network and the services they provide, visit their website at www.DignityMemorial.com.

Western Creative is an awarding winning full-service advertising agency based in Redford, MI founded by Mark Young in 1996. Western Creative specializes in consumer-packaged goods and serves clients nationwide. www.WesternCreative.com.