FOR IMMEDIATE RELEASE

Canadian Footcare Giant Selects Western Creative of Michigan

Contact: Andrew Herrold
August 12, 2008
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
aherrold@westerncreative.com

REDFORD, MI– Solos Footcare of Montreal, Quebec has signed an agency of record agreement with Detroit based advertising agency, Western Creative, Inc. Western Creative will immediately assume responsibility for all of Solos’ advertising and branding efforts, spearheading the company’s launch into the US retail market. Western Creative has begun producing print advertising and point-of-purchase materials for Solos.

Solos Footcare has catered to the shoe repair industry in Quebec since 1988 and is now ready to take on the US market with products that both protect and comfort the feet. The brand looks to compete directly with shoe accessory makers Dr. Scholl’s, among others, by offering unique products to the US market.

Solos products include: carbon-lined leather insoles, a Gel for Her cushion line and “invisible” gel soles for thong sandals. The company also offers a unique line of no-brush shoe polish. For additional information on Solos Footcare and their products, visit the company website at www.SolosFootcare.com.

Western Creative is an awarding winning full-service advertising agency based in Redford, MI. The agency was founded by Mark Young in 1996. Western Creative specializes in consumer-packaged goods and serves clients in the US, Canada and Europe. www.WesternCreative.com.

<END>