Full Service
What happens when a company launches a new line of challenger products aimed at the MTV generation? They need a commercial that’s cool with a not-so-in-your-face message. And they need it fast – and cheap. Here’s one  area where being full service pays off big time.



We worked out a creative concept with the client: a big city loft, very attractive twenty-somethings using the product and having fun, partying to a super cool  original music track – a classic bandwagon approach.

Our creative team worked fast to develop the script; our production team worked with creative to find a cool urban loft, as well as talents that fit the character descriptions; another team constructed a complete loft-style bathroom – which  would have to accommodate at times multiple talents as well as lights, camera, and crew – in our own studio. Everything had to be done on a small budget, by a certain date, so the commercial could air.

The result of all the hard work: a sweet commercial, with sweeter results.