Direct to Consumer TV

We talk about short-form advertising a lot on this site, especially when discussing direct response (DR). But you may be thinking, “What’s short-form DR?”

Simply put short-form DR advertising is any TV or radio that is 120 seconds or less that prompts a viewer or listener to respond, usually with an offer or price and a reason to call now. This includes 60-second commercials, 120s and, rarely, 30s. Short-form DR is best known for selling gadgets and trinkets and Japanese-sounding knife-sets, but there’s much more to DR than just junk (even if it is junk that’s made a lot of money).

In fact, a lot of high quality, high profile products and services are now using short-form DR to reach potential buyers. Some good examples are the prescription drugs you see advertised on national television. “Ask your doctor about Drug X” is the call to action, replacing the screaming guy in a yellow blazer, demanding that you “call now!”

Western Creative is one advertising agency that is leading the push toward higher quality direct response TV commercials. With a focus on finding quality products and making quality commercials, we’re raising the bar – and the public’s perception – of what it means to be a DR product. And what it means to make TV that works – works hard to increase sales immediately.

But at Western we do more than just make short-form DR commercials (and, of course, long-form, 30-minute infomercials). We start from the very beginning, evaluating products or services to see if they can benefit in the DR media world. Then we produce high quality 60-and-120-second direct response commercials, and build rock-solid media plans. We even help our clients find the right call centers and fulfillment houses. In short, we create comprehensive DR plans that help you leverage DR TV and radio to your best advantage. And your phones ring… your products fly out the door.

Think you have a product that’s right for the DR world?
Then call us, or send an e-mail, and let us get to work for you.
1-800-500-4210 or contact us by clicking here.